My 9-year-old son likes to ask me tough questions. “If you could be rich and famous for something stupid or do something amazing and smart but never be remembered for it, which would you want?” Or more recently, “If you hadn’t become a librarian, what else would have wanted to do?”
The truth? Puppeteer. Honestly. My Instagram feed is just a slew of them, and I regret nothing. But why choose? What if library outreach and puppeteering and, oh I dunno, maybe live videos and apps and books and all kinds of things could be combined together? Because already it has.
If you attended the last American Library Association conference this past June in Chicago, you might have run across a little robot by the name of Wimee on the conference floor. Here’s the lowdown from the team: “He’s part of a fast-growing educational show, seen on PBS stations titled Wimee’s Words and born out of a regional library system partnership. The show was created during COVID to connect with at-home learners through the outreach efforts of Kent District Library and has grown in popularity. Wimee is all about teaching kids to love learning through wacky wordplay and visual fun.”
Today, this post is going to break down precisely what Wimee is and what his connection is to the Kent District Library. So take your choice! You can watch me interview the little guy himself and/or read my interview with the Wimee team. It’s wide open!
God, I enjoyed doing that.
Next up, I talk with Michael Hyacinthe, Stephanie Kammeraad, and Kevin Kammeraad. Michael Hyacinthe is a vet and entrepreneur who sparked the idea of Wimee’s Words, as seen on PBS. Stephanie Kammeraad authored the new Wimee Creates book series. Kevin Kammeraad is the voice of Wimee the Robot, and master puppeteer. And Sara Proaño is the Community Engagement Manager for Kent District Library, but wasn’t able to join us for this interview.
Betsy Bird: Thank you so much, everyone, for joining me! I know that Wimee was a HUGE hit at ALA (and I had co-workers of mine talking about him who weren’t even children’s librarians). So let’s go way, way back to the very beginning so that we can catch people up from the very start. What is Wimee’s origin story?
Michael: Hyacinthe: Thanks, Betsy! Wimee was inspired as a side project through an initiative I founded that supports wounded veterans through creativity. I’m a US Navy veteran myself. The initiative Has Heart (a nonprofit organization in Grand Rapids, MI) helps wounded veterans heal and express themselves through art, design, and fashion by pairing veterans with professional designers. Recognizing the therapeutic value of this process, I sought to develop a tool that would allow veterans to express themselves independently. The result was the creation of the Wimage (short for Words to Images) company and app in 2018. Upon its release however, I realized the value of the app in early childhood education.
The app’s unique capability to transform words into images offered children a chance to become visual storytellers and designers. After receiving feedback from early testers, including parents, teachers, and educators, we pivoted the focus of the app toward children. I felt we needed a friendly face to represent the app, so I collaborated with my friend and children’s author and puppeteer, Kevin Kammeraad. Together, we created a robot we called Wimee, an endearing character that continues to inspire children through his show Wimee’s Words (as seen on PBS), the Wimage app, and his book series. Thanks to Has Heart, the creation of Wimee and Wimage was made possible.
BB: The show Wimee’s Words was co-produced by Kent District Library. What was that collaboration like for you? And how do you convince a library to go all in on virtual learning?
MH: Wimee is owned and operated by Wimage, LLC; however, our children’s show Wimee’s Words is co-produced in partnership with Kent District Library (KDL) here in Michigan with the support of other community organizations. The development of the Wimee character as a puppet and the app took Kevin and me into classrooms throughout West Michigan. Throughout this time, I leveraged the app, while Kevin brought Wimee to life as a puppeteer. This collaboration resulted in an interactive workshop where children could create stories using the app, narrated by Wimee the robot puppet. When Covid-19 led to the cancellation of all our classroom workshops, we quickly pivoted, creating a show from the Kammeraads’ attic that could reach children in their living rooms.
The creation of the show provided a dual solution: it enabled us to continue engaging with children at home, and it offered the library a platform to generate content and interact with children through virtual learning. This initiative exemplifies the power of community innovation and collaboration in overcoming challenges presented by a global pandemic. It’s a testament to what can be achieved when local organizations come together to solve problems and continue serving their communities.
Kevin Kammeraad: Before working for KDL, I was an independent family artist for 20 years (books, music, puppets, programs, etc.) In 2018, I joined the KDL outreach department part-time as a bookmobile operator (it was a wonderful fit!) and became full-time in August 2019. When the world stopped in March 2020, these two worlds collided and the virtual outreach program of Wimee’s Words was born. At first, it was my wife Steph, Michael, and me working a day at a time to pivot quickly and stay connected with the community. For well over a year, we were live five days a week! Stephanie researched, wrote, and ran the show. Young Brody Andrus (and his amazing mom Beth) added a consistent passion and support of the show. The list goes on with so many great contributors! As the show developed, evolved, and improved, the team expanded. Jim Dague, aka ScribbleJim from the children’s band ScribbleMonster, joined the team from his home south of Chicago. We first had him on the show weekly as a musical guest, but I consider Jim a musical and creative genius, so we asked him to take on a much more involved level of creating and producing the show. These days, he’s pushing us forward in dramatic and intentional ways! This level of dedication, the synergy of the team, and the support and contributions from my manager Sara Proano (Community Engagement Manager at KDL) are keeping the momentum of our weekly show going, now entering its third season.
If you were talking to Sara she would tell you that Wimee’s Words is considered outreach at the library, not programming. It’s a way for us to reach families experiencing barriers who otherwise do not or cannot come to the library on a regular basis. The show provides a safe point of contact on Fridays, which is a day without classes in the majority of the early learning organizations in Kent County. We do this with our early learning partners, which surround these families in community, aligning our work and supporting each other in serving small children and their caregivers. The show provides opportunities for engagement, connection, and belonging. We’re building a community of young learners!
BB: Lots of libraries have thought to use puppets in their programming. Far fewer have taken those puppets and run with them. Wimee these days appears to be far more than just a puppet or even a video series but a brand. But how did that transition happen?
KK: On the KDL side of things, we focus on our community, featuring our local kids and organizations. In Wimee’s Words we include a segment called What’s Happening at the Library, where Sara puppeteers Lucy, a bilingual child who interviews a librarian on the happenings of the week at the branches. In our segment Find It Fast, a scavenger hunt game we play, Brody puppeteers Spark who finds the named items around his house. And then we’ve all seen how Wimee as a character, as a puppet, brings fresh energy and excitement to kids and families who are then drawn to him and want to engage and learn with him.
MH: I think the reason this is working is because the library has been receptive to collaborating with an outside innovator. At times I think libraries feel as if they need to be the innovator in order for them to support or push a project. I believe libraries can be used as incubators, providing opportunities for entrepreneurs or innovators a place to launch or test their ideas. The success of the Wimage brand is primarily because of the external individuals pushing it in addition to local support from our strategic partners like the library. As a brand in partnership with KDL, our missions align which is to inspire and impact the communities that we live in and for us this happens to be through a robot puppet. It was always our goal to build a brand with Wimee and we are happy and grateful that our public library saw our potential and is helping us deliver our content to the families that we serve. The transition was part of our goal from the beginning, to use multiple mediums to engage and inspire kids.
BB: Part of what blows my mind about all this is how effective you’ve been in covering your bases. The timeline, if I’m right, is app to a web-based kids show to book series. Were these created simultaneously or all together? And how do you focus on each one to keep the quality so high? Is it a question of priorities or delegation or something else entirely?
MH I believe our success stands firmly on the shoulders of our dedicated team and visionary leadership. The journey began with the inception of the Wimage app, which then evolved to include a charming character, Wimee, as the face of the app. The progression continued with the creation of Wimee’s Words,a live, interactive show that we initially launched on social media platforms like Facebook and YouTube, before expanding to PBS and eventually leading to our book series.
From the beginning, we envisioned a show that would be co-produced by children. Through their feedback and comments, Wimee could seamlessly incorporate their ideas into the show in real-time, fostering a sense of inclusion and validation among the young viewers. Their ideas were valued and they felt heard by playing a significant role in shaping the show. This magical interaction was made possible by our master puppeteer and children’s entertainer, Kevin, who expertly incorporated viewer ideas into the show.
All of these different mediums are now being further developed simultaneously. We understand that children have numerous ways to engage, and providing them with multiple platforms to learn from, laugh with, and be inspired by Wimee seems like a winning strategy. This approach offers parents and caregivers a choice in how their children can interact with Wimee.
Maintaining high-quality content across all these platforms is possible due to our incredible collaborators and partners, like Zonderkidz who publishes the Wimee books. It seemed to be part of a natural progression that with the success of the app and then the show, something more permanent that shows the educational value of this brand be introduced.
We have a clear vision and purpose for the direction of our Wimee brand, and we are excited about the journey ahead.
BB: Let’s dive into the books themselves. Wimee is now making his way into actual titles for kids and part of what makes the books so interesting is that they have their own interactive elements (like tracing letters with your fingers). When making these books, what was important to highlight? And where do you hope the series goes next?
MH: Every book is written so that it is a springboard for multiple concepts, multiple discussions, and Stephanie is a master at bringing these ideas to light and allowing the reader to stretch their imagination. And the illustrations by Mattia Cerato are beautiful and vibrant. There’s so much for the reader to notice in them.
Stephanie Kammeraad: Back when I was teaching, some of my favorite books to share with kids were the ones that had more than one way to engage with them. It was important to me that the Wimee books included lots of different educational elements that were also enjoyable, and that therefore enticed kids and teachers to return to them again and again.
There are currently three Wimee books in the works with Zonderkidz. The first one was released in July 2023 and is entitled Wimee Creates with Vehicles and Colors. The second in the Wimee Createsseries will be out the following summer: Wimee Creates with Animals and Numbers. These are both concept books that not only highlight the obvious concepts that are in the titles, but also include strong verbs, rhyming, and a different preposition on each of the twelve two-page spreads. I love introducing new words to kids, so each book also has a few words that you don’t typically find in concept books so that kids can build their vocabulary.
In between the two Wimee Createsbooks is the first in the Wimee Learnsseries entitled Wimee Learns About Money, coming out in January 2024. The main cast of characters from Wimee’s Words are in this story and they work together to learn about saving, spending, earning, and giving. We believe that financial literacy needs to start early, and this book is an easy entry to these important money concepts.
Every Wimee book includes a note to parents and educators. I love backmatter in books! The endnote gives lots of ideas on how to have deeper, more meaningful discussions about the words and concepts in the book, wordplay, making connections to everyday life, etc.
As for our hopes for the series, we hope the Wimee books grow to include new stories that continue to inspire kids through Wimee to explore, learn, and create!
BB: What is the gap that Wimee fills? Why do we need him at this particular moment in time?
MH: We believe Wimee is addressing a nationwide desire for more interactive, educational programming for children. Today’s kids are exposed to technology at an early age and primarily as consumers. Our goal with Wimee is to inspire kids to become producers instead of just consumers. This is especially true with the rapid increase of automation and AI. These advancements will require kids to become creators and innovators in order to succeed in the digital age and Wimee will help lead kids through this journey.
Kevin and Stephanie: Wimee gets kids into the digital framework, but he is also very accessible and relatable. He laughs, has fun, has a thirst for learning with his friends (as you see in the upcoming money book) and kids need to see that side as well—learning is FUN!
BB: Finally, what’s next for Wimee? And what’s next for all of you?
MH: Our goal is to build the next Sesame Street for digital-era learners, where children themselves are contributing to the content they enjoy. We believe that through Wimee, kids will see themselves as authors, illustrators, animators, designers, and storytellers. In partnership with our local PBS station WGVU Public Media and Casual Simulation, we are also working on launching the first ever live, interactive television broadcast show for kids. Viewers will become participants and will be able to communicate with our show in real time through a smart phone or tablet and help create and inspire the direction of the show as it’s being aired. It’s very exciting!
Michael, Stephanie, and Kevin: If you or any of your readers come to visit Grand Rapids, please come downtown and see the new Wimee Dreams exhibit at the Grand Rapids Children’s Museum as well as our Wimee Store & Studio. We’d love to connect!
Big thanks to Michael, Stephanie, Kevin and (naturally) Wimee himself for talking with me today. Thanks too to Sara Merritt, Jessica Westra, and all the folks at Zonderkidz for helping to put this together. Check out Wimee’s online programming, books, and website for even more information about this truly unique amalgamation.