Press Release Fun: Independent Publishing In an Age of Mass Marketing

Let hurricanes deter us not. Sandy might have delayed my next Children’s Literary Salon at NYPL, but we have regroup, recouped, and reassembled.  Come this Saturday to see a panel that is all the more timely in the wake of the Penguin/Random House merger.  The description reads:

While huge companies like Scholastic, Macmillan, Harper Collins, etc. may have seemingly unlimited funds to promote their materials, smaller independent publishers have found niche areas missed by some of their bigger competitors.  Join Cheryl Willis Hudson (Just Us Books, Inc.), Claudia Zoe Bedrick (Enchanted Lion Press), VP Editor-in-Chief Mary Cash (Holiday House), and Harriet Ziefert (Blue Apple Books) for a conversation about the advantages and disadvantages of being a David in an era of Goliaths.

This program will take place at 2:00 in the main branch of New York Public Library (5th Avenue and 42nd Street) in the Berger Forum on the second floor.  See you there!

Filed under: Press Release Fun