Press Release Fun: Independent Publishing In an Age of Mass Marketing
Let hurricanes deter us not. Sandy might have delayed my next Children’s Literary Salon at NYPL, but we have regroup, recouped, and reassembled. Come this Saturday to see a panel that is all the more timely in the wake of the Penguin/Random House merger. The description reads:
While huge companies like Scholastic, Macmillan, Harper Collins, etc. may have seemingly unlimited funds to promote their materials, smaller independent publishers have found niche areas missed by some of their bigger competitors. Join Cheryl Willis Hudson (Just Us Books, Inc.), Claudia Zoe Bedrick (Enchanted Lion Press), VP Editor-in-Chief Mary Cash (Holiday House), and Harriet Ziefert (Blue Apple Books) for a conversation about the advantages and disadvantages of being a David in an era of Goliaths.
This program will take place at 2:00 in the main branch of New York Public Library (5th Avenue and 42nd Street) in the Berger Forum on the second floor. See you there!
Filed under: Press Release Fun
About Betsy Bird
Betsy Bird is currently the Collection Development Manager of the Evanston Public Library system and a former Materials Specialist for New York Public Library. She has served on Newbery, written for Horn Book, and has done other lovely little things that she'd love to tell you about but that she's sure you'd find more interesting to hear of in person. Her opinions are her own and do not reflect those of EPL, SLJ, or any of the other acronyms you might be able to name. Follow her on Twitter: @fuseeight.
SLJ Blog Network
One Star Review, Guess Who? (#184)
Review of the Day – Trees: Haiku from Roots to Leaves by Sally M. Walker, ill. Angela McKay
Review: Nat the Cat Takes a Nap
Here Be Monsters: On Horror, Catharsis, and Uneasy Truces with Yourself, a guest post by author Rebecca Mahoney
The Classroom Bookshelf is Moving