Tag: picture book blockbusters

May 26, 2015 by Betsy Bird

What Makes a Picture Book Mega-Hit?

It’s not that it’s impossible to predict the “next big thing” in children’s literature, but it’s also not exactly a hard science.  Indeed, whenever a publisher starts spending beaucoup de bucks on a given title (hardcover f&gs, a serious marketing campaign for a debut author, etc.) I cringe a bit.  They’ve made their bets and […]