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February 14, 2009 by Betsy Bird

How Get a Blogger’s Attention: Hallie Durand

February 14, 2009 by Betsy Bird   11 comments

I get a range of small delights that I do not choose to post on this blog.  I was particularly grateful for a recent gift, however, because the timing was sublime.  Observe:


Somedays my mail guy will drop off a package while I’m having my lunch. On this particular day I couldn’t help but notice a large white box in the midst of the usual flat envelopes.

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This box intrigues me. Particularly since I’m finishing my lunch and I only brought a sandwich and an apple. "Perhaps this box will contain something good to eat," I think to myself. Don’t read too much into that thought. With almost every package I receive I tend to think "Perhaps this box will contain something good to eat." I am prone to being disappointed. Still, inside the box I see a smaller box with this on image on the top.



Apparently a Hallie Durand (a debut author) has a book coming out called "Dessert First". This is a good mantra to live by. The box looks like the kind one would get from a bakery, but I’ve been burned before. I don’t seriously consider that there will be food inside. So I open the small box and what do I find?



A small brownie! And a little book from Atheneum. So a tip of the hat to Atheneum, then, for this clever marketing technique. And moreso, for furnishing my lunch with an appropriate accompaniment.

Note: I am not guaranteed to enjoy this book, but the inclusion of a brownie does mean that I’ll try to read it.  Authors and illustrators, I advise you to convince your marketing teams that this is a good way to go.  It appears to be eye-catching and inexpensive.

And Laura Lutz, here’s a new foodie book for you.  FYI.

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About Betsy Bird

Betsy Bird is currently the Collection Development Manager of the Evanston Public Library system and a former Materials Specialist for New York Public Library. She has served on Newbery, written for Horn Book, and has done other lovely little things that she'd love to tell you about but that she's sure you'd find more interesting to hear of in person. Her opinions are her own and do not reflect those of EPL, SLJ, or any of the other acronyms you might be able to name. Follow her on Twitter: @fuseeight.

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About Betsy Bird

Betsy Bird is currently the Collection Development Manager of the Evanston Public Library system and a former Materials Specialist for New York Public Library. She has served on Newbery, written for Horn Book, and has done other lovely little things that she'd love to tell you about but that she's sure you'd find more interesting to hear of in person. Her opinions are her own and do not reflect those of EPL, SLJ, or any of the other acronyms you might be able to name. Follow her on Twitter: @fuseeight.

Reader Interactions

Comments

  1. Tanita says

    February 14, 2009 at 3:05 pm

    Oh, cute!

  2. Janet Fox says

    February 14, 2009 at 6:07 pm

    Yummy and clever!

    It was great to meet you (so so briefly) at the SCBWI party a couple of weeks ago.

    Cheers – Janet
    http://www.kidswriterjfox.blogspot.com

  3. maggie Greenwald says

    February 14, 2009 at 7:06 pm

    scrumptious and a real valentines day treat! read on…

  4. Ryan Wilson says

    February 14, 2009 at 9:16 pm

    I do the same thing! Hmm, I wonder if I will be randomly sent/given delicious treats today? Working at a bookshop I LOVE when I go back to the ARC table and there are promotional items that include food! Damn, why did I not think of that when we put together our own promotional material? Next time, whole cakes for everyone!

  5. Laura says

    February 15, 2009 at 5:27 am

    Thanks for the heads-up! I’ll check it out.

    But you didn’t answer the major question: how was the brownie???? More cake-y? Fudge-y? How fresh was it? And were you forced to share with your co-workers…or did you swallow it whole before they could see it?

  6. Fuse #8 says

    February 15, 2009 at 7:55 am

    Ah yes. Um.. my co-workers. Well… see… when I’m given a whole bunch of items like cupcakes or chocolate chip cookies I really do share. Really! But this was just a single solitary cakey little brownie. It will not surprise you then to learn that I devoured it with a single bite. I think that it might have been delicious, but it’s hard to say since as far as I can remember I pushed it down my esophagus, completely bypassing both tongue and teeth.

  7. The Children''s Book Review says

    February 15, 2009 at 11:52 pm

    Yum! Now I’m going to need to know if the brownie paid off. Have you read the book, yet?

  8. laurasalas says

    February 16, 2009 at 5:39 am

    Too funny! My husband gets food treats sometimes in with the PR junk movie companies send him (for his newspaper job). Always happier to see the food than to see another (*#^%(&@# stuffed animal or a mug with a movie name on it:>) Hope the book is delicious!

  9. Fuse #8 says

    February 16, 2009 at 7:55 am

    Haven’t actually read the book yet, but that’s mostly because it’s a May release and I’m trying not to read things too far in advance of their publication dates this year.

  10. Lady-S says

    February 17, 2009 at 7:37 am

    Wow – that certainly got this blogger’s attention, as I’ve never seen my first name with the right spelling anywhere on the kidlitosphere before.

    But that aside, that’s very cute marketing, and the book looks fun, surrounded by brownie as it is!

  11. Lenore says

    February 17, 2009 at 10:33 am

    Erin Dionne sent me her book “Models Don’t Eat Chocolate Cookies” with some oreos. And it worked. Ate the cookies, and enjoyed the book!

    presentinglenore.blogspot.com

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