How Get a Blogger’s Attention: Hallie Durand
I get a range of small delights that I do not choose to post on this blog. I was particularly grateful for a recent gift, however, because the timing was sublime. Observe:
Somedays my mail guy will drop off a package while I’m having my lunch. On this particular day I couldn’t help but notice a large white box in the midst of the usual flat envelopes.
This box intrigues me. Particularly since I’m finishing my lunch and I only brought a sandwich and an apple. "Perhaps this box will contain something good to eat," I think to myself. Don’t read too much into that thought. With almost every package I receive I tend to think "Perhaps this box will contain something good to eat." I am prone to being disappointed. Still, inside the box I see a smaller box with this on image on the top.
Apparently a Hallie Durand (a debut author) has a book coming out called "Dessert First". This is a good mantra to live by. The box looks like the kind one would get from a bakery, but I’ve been burned before. I don’t seriously consider that there will be food inside. So I open the small box and what do I find?
A small brownie! And a little book from Atheneum. So a tip of the hat to Atheneum, then, for this clever marketing technique. And moreso, for furnishing my lunch with an appropriate accompaniment.
Note: I am not guaranteed to enjoy this book, but the inclusion of a brownie does mean that I’ll try to read it. Authors and illustrators, I advise you to convince your marketing teams that this is a good way to go. It appears to be eye-catching and inexpensive.
And Laura Lutz, here’s a new foodie book for you. FYI.
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About Betsy Bird
Betsy Bird is currently the Collection Development Manager of the Evanston Public Library system and a former Materials Specialist for New York Public Library. She has served on Newbery, written for Horn Book, and has done other lovely little things that she'd love to tell you about but that she's sure you'd find more interesting to hear of in person. Her opinions are her own and do not reflect those of EPL, SLJ, or any of the other acronyms you might be able to name. Follow her on Twitter: @fuseeight.
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