How Get a Blogger’s Attention: Hallie Durand

I get a range of small delights that I do not choose to post on this blog.  I was particularly grateful for a recent gift, however, because the timing was sublime.  Observe:

Somedays my mail guy will drop off a package while I’m having my lunch. On this particular day I couldn’t help but notice a large white box in the midst of the usual flat envelopes.

This box intrigues me. Particularly since I’m finishing my lunch and I only brought a sandwich and an apple. "Perhaps this box will contain something good to eat," I think to myself. Don’t read too much into that thought. With almost every package I receive I tend to think "Perhaps this box will contain something good to eat." I am prone to being disappointed. Still, inside the box I see a smaller box with this on image on the top.

Apparently a Hallie Durand (a debut author) has a book coming out called "Dessert First". This is a good mantra to live by. The box looks like the kind one would get from a bakery, but I’ve been burned before. I don’t seriously consider that there will be food inside. So I open the small box and what do I find?

A small brownie! And a little book from Atheneum. So a tip of the hat to Atheneum, then, for this clever marketing technique. And moreso, for furnishing my lunch with an appropriate accompaniment.

Note: I am not guaranteed to enjoy this book, but the inclusion of a brownie does mean that I’ll try to read it.  Authors and illustrators, I advise you to convince your marketing teams that this is a good way to go.  It appears to be eye-catching and inexpensive.

And Laura Lutz, here’s a new foodie book for you.  FYI.

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